I was on Deadline.com and I came across this article on MTV picking up 2-scripted comedy series for their network that are set to air in the next couple of months. I think these shows are MTV’s first scripted show in a while, other than the “unscripted” The Hills and The City it should be interesting to see how their viewers accept this new format. MTV said that they are still going to keep their reality shows but want to want to “create diversity and offer choices of drama, comedy, animation and reality.” The two new shows are “That Girl” which is a comedy on the life through the eyes of a fifteen-year old girl, who started out as a misfit to eventually becoming “that girl”. This show seems it can attract its reality viewer but instead it will have polished acting and less petty drama. “Death Valley” is a horror-comedy that steers farther away from the traditional MTV shows with its zombies, vampires and werewolves, but still tries to form that real life connection with its viewers by allowing it to have a documentary view. The documentary view still holds the idea of the audience knowing as much or more than the characters like they do in their reality series. MTV has a total of 5 new scripted series that will hopefully be as much as a success as their once hits “The Hills” and “Laguna Beach.” Maybe its audience has grown past the fascination of following the every move of the rising socialites to enjoying what real TV use to be.
Thursday, September 16, 2010
MTV: No More Reality?
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Although the shift appears to be a big one, I believe it to be keeping in line with MTV's show philosophy.
Much like Nickelodeon urges its employee's to believe the network's take on kids, MTV has its own thoughts on their line-up.
The most interesting thing is that they call their reality shows, especially the "unscripted" ones, Lifestyle Programming. This is reflective of MTV's intentions behind airing the shows that they do.
Although Lifestyle Programming does lend itself to formats like The Hills and other reality shows, scripted shows lend themselves to it as well. Even scripted comedies, as they allow the users to laugh objectively and safely. I'm going to assume that the laughter doesn't criticize, and instead reaffirms the viewer that the 'lifestyle' MTV presents is desirable.
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